Logodesign, Branding and Illustrations for the keepers club, an online, handpicked vintage store. 
The name "keepers club" conveys that this is a very personal matter, not just shopping. the logo, which is based on an alphabet soup, evokes a feeling of "home". You should feel comfortable with the things you buy and take a long-term, sustainable view of the whole thing. 
The font and colour selection stand for the retro look and uniqueness. 
Are you a keeper?

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