Logodesign, Branding and Illustrations for the keepers club, an online, handpicked vintage store.
The name "keepers club" conveys that this is a very personal matter, not just shopping. the logo, which is based on an alphabet soup, evokes a feeling of "home". You should feel comfortable with the things you buy and take a long-term, sustainable view of the whole thing.
The font and colour selection stand for the retro look and uniqueness.
Are you a keeper?
